Planning a holiday should be exciting – but all too often, it's overwhelming.

Endless options, conflicting reviews, and the pressure to get everything "just right" can leave even the most seasoned travellers stressed before they even pack their bags. That's where Sara Dickenson, independent Travel Counsellor, comes in!

We sat down with Sara to find out why working with a travel expert isn't just convenient – it can change how you experience your entire trip.

Sara Dickenson, independent Travel Counsellor. (Photo: Sara Dickenson)

Q: What inspired you to become a travel counsellor?

Sara: "I've always been fascinated by what travel can do for how we feel. A holiday isn't just a break from work – it can strengthen relationships, build confidence, stimulate the mind, and leave you feeling grateful and connected. I became a Travel Counsellor because I wanted to help people experience that fully – without the stress that comes from endless research and decision fatigue."

Q: What makes your approach different from other travel agents?

Sara: "I don't just book holidays – I design trips around how people want to feel, not just where they want to go. Every itinerary is planned like I'm going too, with the same care, excitement, and attention to detail I'd give my own holiday. I get to know my clients deeply, so I can guide them to experiences that are genuinely meaningful – whether it's a family adventure, a wellness retreat, or a journey to invest in themselves.

"I'm also your local travel agent. I can meet you at a local coffee shop, at home or online, and you can be reassured that your holiday is in safe hands and that I'm here should you need anything. I have 5 star reviews as does Travel Counsellors – check them out on Trustpilot https://uk.trustpilot.com/review/www.travelcounsellors.com and you'll see why my clients return to me holiday after holiday"

Sara on a family holiday. (Photo: Sara Dickenson)

Q: Who do you usually work with?

Sara: "I work with everyone, from families looking for a little adventure to anyone who wants a transformative, experiential holiday. They're often overwhelmed by options, worried about making the wrong choice, want the reassurance of a real life expert or simply too busy to plan a trip that deserves full attention. I take that weight off their shoulders."

Q: What can clients expect when they work with you?

Sara: "From our first conversation, I focus on their needs, dreams, and rhythms. I curate personalised options, guide them through decisions, and manage every detail so they can travel with confidence.

And because I'm part of Travel Counsellors, all bookings benefit from our Travel Trust financial protection, meaning their money is safe. My goal is that every client arrives home thinking, 'this was amazing', and that the planning was just as enjoyable as the holiday itself."

Q: Why should someone consider using you rather than booking online?

Sara: "Importantly, things can go wrong in travel. Planes can be cancelled or delayed, accommodation might be cancelled or not as expected. I here for all those eventualities. Planning can also be exhausting, and nothing is more frustrating than spending 40 hours researching a trip only to feel unsure or anxious that it won't be perfect. Working with me means clients can stop worrying about the 'what ifs' and focus on the joy of travelling. I handle the stress, the logistics, and the unexpected, so they can fully immerse themselves in the experience. And because each trip is tailored to their desires, it's not just a holiday, it's a memory that will last a lifetime."

(Image: Sara Dickenson)

Q: What's the most rewarding part of your work?

Sara: "Hearing clients after they return, telling me about moments that exceeded their expectations. Knowing I've contributed to their memories, and that the trip brought joy rather than stress, fills my heart every time."

If you're looking for a wonderful holiday that creates unforgettable memories without the stress of planning, local travel specialist Sara Dickenson is ready to guide the way.

01270 917091 | [email protected] | travelcounsellors.co.uk/sara.dickenson

Sara is holding three holiday pop-up shops at Home Coffee & Studio in Alsager this Sunday (18 January), next Sunday (25 January) and Sunday, 1 February. Email Sara at [email protected] to book!

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