Crewe Alex fans find new match ... with lovely residents at an Alsager care home
By Deborah Bowyer
30th Sep 2021 | Local News
Football fans at Crewe Alexander football club have found a new match – with residents of an Alsager care home.
Crewe Alexandra has announced a new partnership with Lovett Care Ltd – a local
care home provider. The new agreement with Crewe Alexandra will see Twyford House Care Home feature on signage around Mornflake Stadium as well as on the scoreboard and in the Inside Crewe magazine. Lovett Care opened Twyford House Care Home in Richard Woodcock Way at the end of August last year. It offers person-centered residential, dementia and day care for adults with a vibrant and inclusive community. Lovett Care has operated care homes for over a decade and has a strong reputation in the care industry, priding themselves on creating a 'home from home' environment which allows residents to live life to the fullest. Crewe fans will now be able to see video of footage of Twyford House on the footballclub's new scoreboard. Speaking about the new partnership, Head of Commercial at Crewe Alexandra, JamesBeckett said: "We're delighted to have Twyford House and the team at Lovett Care involved with the football club.
"Their significant investment is one that is gratefully received and I'm sure this is the start of a partnership that will see us work closely with the team at Twyford House moving forward."
Laura Lockett, General Manager at Twyford House Care Home added: "It's fantastic to see Twyford House Care Home as a focal point around the Crewe Alexandra stadium.
"The team and I provide exceptional care in beautiful, homely surroundings. We're excited to be able to share this message to fans, their families and the local community through this new partnership."
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