Alsager: 'Share the Road' campaign underway to improve road safety and reduce accidents

By Deborah Bowyer 18th May 2022

A Cheshire-wide campaign has been launched by the Cheshire Road Safety Group (CRSG) which includes Cheshire East Council and Cheshire Fire and Rescue Service. 

The group's Share the Road 2022 campaign aims to promote road safety by ensuring all road users are aware that everyone has the right to use the road safely. 

The main of CRSG is to reduce the number of people killed, seriously or slightly injured on the roads.

CRSG is also responsible for the operation and maintenance of speed and red light safety cameras within Cheshire. 

The aim of their week long campaign is to prevent avoidable serious and fatal collisions on the county's roads.

Knowing how to carefully pass a cyclist or bike rider, being aware of a tractor or HGV driver's blind spot, and allowing time for pedestrians to cross the road, are the difference to whether we make it home or not to our loved ones. 

Share the Road features a series of events, a radio awareness campaign and branding on buses across the county.

The events are being held to raise awareness of how to share the road safely by respecting each other's space. 

The weeklong events schedule runs until Friday(May 20th). Throughout this week, Cheshire Fire and Rescue Service's Cheshire Fire bike with a Police rider will be travelling across the county with "Motorcycle Awareness" and sign posting motorcyclists to the Bikerdown and Bikesafe initiatives.

Buses on busy routes have the message "Respect each other's space" on their rears.  

Head of Cheshire Police's Roads and Crime Unit & Response, T/Superintendent Sarah Heath said: "Cheshire is a diverse county made up of bustling city and town centres and sleepy villages.

"The roads network reflects that diversity with some of the country's busiest stretches of motorway, main artery routes and quiet rural lanes. 

"Horse riders, cyclists and walkers are so lucky to have a great choice of scenic routes to enjoy. Tractor drivers, motorbike riders and motorists also share these roads so it's important that we're all aware of how to be mindful of our own and each other's safety. 

"Our officers know only too well what it's like to attend a road traffic collision and how devastating the consequences can be. It's particularly upsetting when it's due to someone's impatience or lack of consideration for the other road users involved. 

"If people understand and give more thought to those that they're sharing the roads with, we can make Cheshire's roads safer than ever."

Station Manager for Road Safety at Cheshire Fire and Rescue Service, Ryan Swindells said: "We've seen an increase in the number of motorcyclists hurt on our roads in recent years so will be directing our attention to them as part of the week.

"We want to reduce the number of casualties on the roads so will be highlighting some of the dangers to help them avoid a crash.

"To help with this we will have a Cheshire Fire liveried motorbike and its rider out on the road to speak to fellow riders about such things as wearing the correct clothing, dehydration and general motorbike riding advice. 

"Actions taken in the first few moments after an accident can be crucial in minimising injuries and can make a real difference to the lives of those involved, so our staff will also be educating people on what to do if they are first on the scene and come across a rider in difficulty."

     

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