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Alsager mum turns her passion for travel and adventure into a business

Local News by Deborah Bowyer 18th May 2025  
Former marketing and customer service person, Sara Dickenson, has set up her own travel business. (Photo: Fifth Element Travel)
Former marketing and customer service person, Sara Dickenson, has set up her own travel business. (Photo: Fifth Element Travel)
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An Alsager mum who has a passion for travelling has launched her own business - helping others to see the world in a fun and adventurous way.

Former marketing and customer service person, Sara Dickenson, from Brookhouse Road, has launched Fifth Element Travel and set herself up as an independent travel agent.

Sara, who has three children aged 13, 11 and seven, is offering a bespoke holiday planning service right to the heart of the community.

(Photo: Fifth Element Travel)

Open during evenings and weekends, Sara is on hand to help busy families, couples and solo travellers plan their dream getaways – all with the personal touch you won't find online.

Sara, who has lived in Alsager for over 10 years and is excited to serve the town she calls home. "Alsager is such a supportive, friendly place," she said.

"I feel so lucky to be able to build a business here and help local people create amazing memories through travel."

She added: "On a recent trip to Thailand, my daughter kept saying, 'this is amazing- and it really hit me how powerful travel is for making lasting memories.

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"That's what I love about my job – I get to help others experience that same magic."

Sara offers a bespoke holiday planning service right to the heart of the community. (Photo: Fifth Element Travel)

Sara listens and tailors every trip to the client and is avaialble when you need here - during the evenings and weekends. She takes care of everything from flights to special experiences

There are no fees - Sara earns commission from travel providers so you don't pay extra for her expert help

As part of her launch, Sara has set up community-focused Facebook page here and Instagram page here where locals can find travel inspiration, tips, and even see where their friends and neighbours have been jetting off to!

Sara added: "People love talking about holidays, and there's something special about seeing where someone you know has been. That's what my pages are all about – local inspiration, not just faceless online reviews."

Sara works under the trusted Travel Counsellors brand – a global travel company known for its award-winning customer service and 5-star Trustpilot rating. She specialises in family holidays, honeymoons, city breaks, cruises, group trips, and more.

     

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