Alsager developer secures five-star status for record 16th consecutive year
By Tom Avery
25th Mar 2021 | Local News
The McCarthy Stone team in Alsager is celebrating after being awarded a five-star customer satisfaction rating in an independent survey announced by the Home Builders Federation (HBF) for the 16th year running.
The only developer or housebuilder of any size or type to achieve this accolade each year since the survey launched 16 years ago, McCarthy Stone achieved an overall customer satisfaction score of 93%.
The Oaks development in Alsager even received a 100 per cent customer satisfaction score from its homeowners.
Peter White, a homeowner at The Oaks, said: "My wife and I decided many years ago that this lifestyle choice would be right for us when the opportunity came along.
"Having looked at several different developments in varied locations we read that McCarthy Stone would be building in Alsager, our own village. Our lucky day we thought!
"Daniel, the site manager would welcome us occasionally on site to photograph our new home at the various construction stages.
"Michelle, our house manager, even had lunch ready for us on moving day and she has been just as welcoming ever since.
"The central location in our own home village, being close to all amenities and transport links, the like-minded neighbours and the benefits of the management package makes this move perfect for us."
There are a number of properties still available at The Oaks Retirement Living development.
It offers a choice of one and two-bedroom apartments designed exclusively for the over-60s available for sale or for rent, and within easy reach to all the town's amenities.
The five-star customer satisfaction rating is the highest award any new homes developer can achieve and is only awarded when more than nine out of ten customers would recommend a company to a friend.
It is an annual survey carried out by the HBF, involving 541 purchasers of McCarthy Stone's homes in 2020.
Fiona Brooks, regional sales director for McCarthy Stone, said: "We first heard that we had been awarded 100 per cent customer satisfaction at The Oaks and the five stars from the HBF back in March, but due to Covid-19 we've been unable to announce this news and celebrate this unprecedented achievement.
"We are so pleased for the team who pride themselves on offering the very best service and products to our customers at all times, so we are absolutely thrilled to have received this award once again and to give The Oaks some special recognition."
She continues: "Our homeowners have always been at the heart of our business, and this has never been more important than during the last year and through the challenges we have all faced.
"Our team in Alsager continues to ensure that the safety and wellbeing of our homeowners is their utmost priority – and to provide the support our homeowners need to live independently as part of a thriving retirement community."
The HBF award recognises McCarthy Stone's commitment to maintaining consistently high standards of build quality and delivering excellent customer service over the long-term, with particular emphasis on the developer's commitment to guiding home buyers through the purchasing process, including the provision of post-sales support.
Stewart Baseley, executive chairman of the Home Builders Federation, said: "This year's results show the industry has continued to deliver even higher levels of customer service.
"The survey demonstrates that the industry is delivering an excellent level of service in the opinion of over 90% of its customers.
"The fact that we have seen four successive years of improved satisfaction levels shows the clear focus builders have been putting on the customer.
"That this level of satisfaction has been delivered during a pandemic that saw sites closed and builders unable to access homes for a period makes it even more of an achievement.
"The industry remains committed to maintaining the significant progress of recent years and fully supports moves to put an independent New Homes Ombudsman in place to strengthen customer protections and continue to drive up standards."
To find out more about McCarthy Stone's development in Alsager call 0800 201 4741 or visit their website.
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