All motorists will know the struggles of trying to avoid potholes, but sometimes they are either impossible to get around or go unnoticed.

This can result in a bit of discomfort at best, and plenty of damage to your car at the worst. 

Our partners at Swansway Motor Group take a look at how you can report a pothole, and should you pick up pothole damage on your car, how you can claim money to cover the repair costs.

Our partners at Swansway Motor Group take a look at how you can report a pothole, and should you pick up pothole damage on your car, how you can claim money to cover the repair costs (LDRS).

Why do potholes form? 

Potholes are most commonly created when water creeps into the cracks in the roads and freezes.

The expansion and contraction of water moves the asphalt around, resulting in the asphalt weakening.

The stress of vehicles moving over the road eventually causes the asphalt to give way, thus forming a hole. 

Although potholes can form at any time, the colder temperatures we experienced last week has made them much more likely to occur. 

What damage can a pothole do to my car? 

If you are looking to report a pothole on a local road, you should contact the relevant council and inform them of the location of the hole (LDRS).

The uneven, sudden drop of a pothole puts a lot of stress on a vehicle's tyres and suspension.

As tough as modern cars are, there's a chance a pothole could damage a tyre to the point of puncture, add excess wear to suspension components or break them entirely.

Extreme holes could even damage alloy wheels and components underneath a vehicle.

How can I report a pothole? 

If you are looking to report a pothole on a local road, you should contact the relevant council and inform them of the location of the hole.

As for A-roads and motorways, the Highways Agency must be notified by calling 0300 123 5000.

How can I claim for damage costs?

At the risk of sounding like an insurance advert, should your car be damaged due to going over a pothole, you could be entitled to compensation.

If the pothole has been previously reported, you are more likely to receive some compensation than if it has not. Councils have a statutory defence that they cannot be held liable for defects they are unaware of. 

To increase your chances of a payout from pothole damage, there are a number of steps you can take before making a claim: 

1. Make notes — write down key details, such as location, time of the incident, and the size and depth of the pothole if possible. You should also take a photograph as evidence ensuring it is safe to do so.
2. Witnesses — if anyone else has seen the incident, get details from them. It could help your claim.
3. Get repair quotes — having accurate quotes for repair bills could help to ensure you get as much of the damage repairs covered as possible in a claim as well as a valid MOT certificate. 
4. Research — before making a claim, you should check to see what your council is and isn't liable for.

Can I claim pothole damage on my insurance?

Your insurer may provide cover for pothole damage, especially more likely if you have a comprehensive policy.

It is worth checking your policy documents and contacting your insurer before making a claim.

Every year, there seems to be more potholes at every turn, leading to the feeling It is a problem on the increase.

Here are Swansway's top 'do and don't' tips on what to do when confronted with a pothole: 

• Do keep you tyres at the right pressure; over or under inflated tyres will make pothole damage more likely
• Don't assume a puddle in the road is just a puddle, it could conceal a pothole and that pothole could be deep
• Do keep scanning the road ahead; try and spot potholes early so you can take action to avoid them altogether
• Don't suddenly swerve to avoid a pothole, it could put both you and any on-coming cars in danger
• When you see a pothole, do reduce your speed, the quicker you hit a pothole, the more likely your vehicle is to sustain damage
• Once you are going over the pothole don't brake, that can cause more damage as when you brake it places more stress on the front suspension
• Do avoid the possibility of the steering wheel being knocked out of your hands by ensuring you hold it firmly and preferably in the 10 to 2 position

If you feel you may have damaged your car, make sure you wait for a safe place to stop before getting out and inspecting your vehicle.

Manager at Swansway's Accident Repair Centre in Crewe, Mark Trevers, said: "Hitting a pothole may seem really inconsequential, but in addition to the short term dangers such as a tyre blow out or wheel damage, there is a real risk of longer term damage.

"Some drivers simply aren't aware that some of the technological safety devices on vehicles such as Advanced Driver Assistance Systems or Lane Assist, all depend on the wheels being properly aligned.

"In the worst-case scenario, a vehicle could be rendered unsafe, just as a result of an impact with a pothole. 

If you have hit a pothole recently, contact your local dealership to book a complimentary vehicle health check.