Special brew celebrating the Stoke-on-Trent Centenary set to be available in Alsager

By The Editor 7th May 2025

The Century Anniversary Ale will even be stocked in JD Wetherspoon pubs in Staffordshire. (Stoke-on-Trent City Council)
The Century Anniversary Ale will even be stocked in JD Wetherspoon pubs in Staffordshire. (Stoke-on-Trent City Council)

An Alsager cafe and bar will be stocking a special ale to celebrate Stoke-on-Trent's 100th anniversary.    

Titanic Brewery, which owns Bod Alsager, has teamed up with the city council to produce a limited-edition beer in honour of the city's Centenary.  

Century Anniversary Ale - a traditional 4.7% ABV amber ale - will be available in bottles, cans and on cask in pubs across Staffordshire.     

The beer's pump clips incorporate the city's famous bottle kilns and portion of the proceeds from every sale will go to the Titanic Brewery Foundation, which supports charities across the region. 

David Glenwright, from Titanic Brewery, said: "When Titanic Brewery was established in 1985, founder John Pazio had a simple goal, to create great beer to bring together wonderful local communities.    

"It is this same goal that drives us to this day, and whilst our beers may be enjoyed by drinkers around the world, we make sure they know their pint was proudly shipped to them from The Potteries.   

Dave Bott, Titanic Brewery director, and the Lord Mayor of Stoke-on-Trent, Cllr Lyn Sharpe, unveiling the pump clip for Century Anniversary Ale. (Stoke-on-Trent Council)

"Stoke-on-Trent's 100th Anniversary is a momentous occasion, and we're excited to raise a glass or two of Century Anniversary Ale and say 'Cheers!' to 100 years of this incredible city and its people."   

The Lord Mayor of Stoke-on-Trent, Cllr Lyn Sharpe, visited Titanic Brewery on 30 April to help bring this beer to life, alongside Titanic's head brewer Will Bott.      

The initial brewing process, which took about a day to complete, involved bringing together the four key ingredients of beer – water, hops, malted barley and yeast.

Cllr Sharpe said: "I know first-hand about Titanic Brewery's historic role in this city as I worked there as a tour guide for a number of years until 2024.   

The Lord Mayor, Cllr Lyn Sharpe, with the. new Century Ale pump clip. (Stoke-on-Trent City Council)

"Visitors loved learning about what happens to some simple ingredients in a brewery and how they're turned into a beautiful pint of beer for you to enjoy in your local pub. Stoke-on-Trent's brewing heritage has played a proud role in our first 100 years, and this ale is a fantastic way to toast our centenary.    

"The designs on the pump clips mean that pubgoers across the region will learn about our centenary and be able to raise a glass to this historic year."    

No date has been given for when Century Anniversary Ale will be available at Bod Alsager. Watch this space!

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