Local managing director to brave fire walk for a cause close to his heart
By Deborah Bowyer 6th Sep 2026
A South Cheshire business owner is walking across burning hot coals in bare feet shortly to raise money for a cause close to his heart.
The passion for home care for Ben Selby, managing director of Right at Home South Cheshire, was shaped by his own grandad, Albert, who sadly passed away after living with dementia and Alzheimer's disease for almost 10 years.
Ben launched Right at Home South Cheshire ten years ago, serving residents across Alsager as well as further afield, and now the proud business owner is doing a fire walk challenge here on 14 September for Dementia Adventure.
He said: "Dementia Adventure is an incredible charity that gives people living with dementia fantastic experiences enabling them to continue loving life to the fullest.
"Personally, this means so much as I know my grandad would have loved to have had this opportunity when he went through his dementia journey."
He added: "We're doing it to challenge our mindset, face our fears, and to raise money for a cause very close to our hearts."

Dementia Adventure is a national charity with a simple belief: that with the right support, people living with dementia can continue to enjoy new experiences, make lasting memories and stay connected to the people and places they love.
Right at Home partners with Dementia Adventure, as it recognises the difference that the right support can make to families impacted by the condition.
The charity focuses on what people can do, rather than what limits them - encouraging confidence, independence and meaningful engagement with the natural world.
A spokesperson for Right at Home said: "As well as collaborating to promote the benefits of their ethos, we have committed to raising £40,000 to support the amazing experiences they give, to families who might otherwise believe the opportunity to enjoy good times together has passed.
"Through their supported holidays, training and research, Dementia Adventure remove barriers, improve confidence, and increase opportunities for people to stay active, keep connected to family and friends, and retain a sense of adventure in their lives.
"We're bringing that sense of adventure into our work lives later this year, with a group fire walk challenge. Please support our mission by helping me reach my sponsorship target.
"No amount is too small; every pound donated will be gratefully received and will go directly to Dementia Adventure's work supporting quality of live for families living with dementia. Thank you."
A JustGiving page has been set up for Ben's fire walk challenge. Donations can be made here
Right at Home South & Mid Cheshire continues to bridge the gap between exceptional caregiving and meaningful connections, ensuring every client receives not just care but genuine compassion and love.
Services range from companionship, home help and personal care to specialist dementia care and live-in care services. It also provides domiciliary care and support to people living in their own homes.
Give them a call on 01270 257347. They are open from 8.30 am until 5 pm from Monday to Friday. Alternatively, you can fill in a care enquiry form here.
Sandbach Nub News and Alsager Nub News are proud that Right at Home South Cheshire is a sponsor of our news service.
It is thanks to the generosity of organisations like Right at Home South Cheshire that we can continue our mission to revive local news, both in Sandbach, Alsager and across the UK.
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